Expedia encourages travellers to find their ‘somewhere’ in new campaign via DDB Sydney

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CB Exclusive: Travel website Expedia has launched its new brand campaign in Australia and New Zealand via DDB Sydney, which looks to inspire travellers to get out there, make their travel dreams a reality and find their “somewhere”- that place they have always longed to visit.

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The campaign focus of “Your Somewhere starts with Expedia” is spearheaded by inspirational TVCs directed by Sean Mehan. Utilising the famous song, “Somewhere over the Rainbow”, the viewer follows the journey of several characters to see their travel dreams become a reality, thanks to Expedia.

The campaign, an evolution of Expedia’s Out There, Starts Here campaign which was developed and launched by DDB in 2012, will be supported through all forms of media.

Says Lee-Ann Googan, brand marketing director, Expedia Australia and NZ: “At Expedia, we are passionate about helping people get out there and discover – or rediscover – this amazing world we live in. This campaign truly captures the joy of travel.

“Whilst every traveller and every trip is different, at Expedia we offer everything in one place – hotels, flights, car hire, packages, insurance, etc. – making planning and booking travel as easy as possible. We hope this campaign inspires people that there is no better time to start getting to your “somewhere” with Expedia.”

Says Toby Talbot, chief creative officer at DDB Sydney: “I think the central idea of the campaign is really going to resonate with a lot of people. We all have a place in the world we desperately want to visit, but life always seems to get in the way (I speak from bitter experience). The TVC in particular really epitomises this, beautifully bringing the whole concept to life.”

Agency: DDB Sydney

Chief Creative Officer: Toby Talbot

Creative Partner: Noah Regan

Senior Art Director: Noah Regan

Senior Copywriter: Trent Christie

Head of Onscreen Production: Brenden Johnson

TV Producer: Rachel Solomon

Senior Business Director: Lena Dawson

Senior Business Manager: Alex Clark

Senior Graphic Designer: Domenic Bartolo

Client: Expedia

Director of Marketing Australia & New Zealand: Louise Crompton & Lee-Ann Googan

Senior Marketing Manager: Vanessa Pearce

Associate Marketing Manager: Ashleigh Scanlon

Production Company: Soma Films

Director: Sean Meehan

Producer: Sam McGarry

Post-Production: Method Studios

Offline Editor: Peter Sciberras 

Colourist: Andrew Clarkson

Online: Jay Hawkins

Producer: Briohny Aldersea

Music Negotiation: Elise Lindsay @ Nylon

Music Composition: Elliot Wheeler @ Turning Studios

Sound Design: Simon Kane @ SongZu