The Vodafone Warriors ignite the pride of NZ in ‘We are all Warriors’ campaign via Special Group

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Special Group and the Vodafone Warriors have unveiled a brand new campaign to ignite the pride in a nation of loyal followers.

 

The concept “We are all warriors” unites the nation with the team, one tribe taking on the 15 Australian teams that make up the NRL Premiership. The 45″ television commercial stars no actors – just season members, the players themselves, and cameos from Ladi6 and Sid Diamond.

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The campaign includes press, outdoor and digital – all bringing to life the core thought of ‘a nation of warriors’.

 

This is followed by a retail campaign designed to get Kiwis off the couch and to a live game by inviting them to ‘leave their home and come to ours.’ And introduces a ‘flexi-pass’ – any 3 home games for $60. The campaign rolls out across TV, radio, outdoor, press & digital.

 

Says Kimberley Ragan, creative director, Special Group: “It’s been a privilege to be involved in a campaign that celebrates the fans and gives our only NRL Premiership team the respect that they deserve as truly professional athletes. After all, it’s us against all those Aussie teams.”

 

Says Jim Doyle, managing director, Vodafone Warriors: “Our members and fans are at the heart of everything that we do. And our 20th anniversary as a club seemed like the appropriate time to pay tribute to their years of loyalty and unwavering support. To create a campaign like this that’s more about them than us, has been a real honour.”

Client/Brand: Vodafone Warriors

Vodafone Warriors Events & Entertainment Manager: Holly Dean

Agency: Special Group

Creative Partner: Tony Bradbourne

Creative Partner: Rob Jack

Creative Director: Maria Devereux

Creative Director: Kimberley Ragan

Head of Production: Nigel Sutton

Managing Partner: Michael Redwood

Account Director: Julia McKee

Senior Account Director: Sam Parsons

Business Director: Amy Phillips

Strategic Director: Teresa Harris

TVC Credits

Production company: 8

Director: Andy Morton

Executive Producer: Katie Millington

DOP: Andrew Stroud

Original Music Composition: Mahuia Bridgman-Cooper

Sound Design: The Coopers

Post Production: Beryl

Photography Credits 

Production company: The Collective Force

Photographer: Charles Howells

Producer: Jason Jones

Producer: Sarah Hough