Westpac welcomes ‘Mr Tinfoil’ in latest campaign to promote CardGuard via DDB New Zealand

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WESTPAC-FOIL.jpgWestpac’s latest campaign via DDB New Zealand shows there’s no need to be concerned about using your Westpac card thanks to CardGuard, as experienced first-hand by one rather awkward character.

The 45″ hero TVC follows Martin, a tinfoil hat wearing, overzealous protagonist as he battles his paranoia at home, at work, at lunch and in the supermarket. A supporting 15″ spot shows Martin in all his cling-wrap, aluminium-foil-glory at home while trying to construct a giant satellite.

Says DDB executive creative director, Shane Bradnick: “With all our data being captured and movements being monitored these days, the truth is we all have a bit of our paranoid tinfoil hat-wearing hero in us. Westpac has always used humour to show these truths about ourselves that we never really want to admit.

“So, whilst CardGuard may not stop our internet usage being monitored, at least we can use our Westpac cards without having to worry about them being skimmed, scammed or scanned.”

Says Westpac head of brand and marketing, Oliver Lynch: “Security is always an important issue for people and with new forms of payment technology it’s the right time for us to reassure New Zealanders that Westpac will keep them safe.  To do this we’re launching CardGuard, our security promise to our customers.  This new campaign shows that now even Martin, a highly suspicious tinfoil-hat donning man, can stop worrying about security and enjoy the benefits of a contactless card.”

Agency: DDB Group New Zealand

Chief Creative Officer: Damon Stapleton

Executive Creative Director: Shane Bradnick

Senior Copywriter: Natalie Knight

Senior Art Director: Corinne Goode

Managing Partner: Elizabeth Beatty

Account Director: Mark Wilson

Senior Account Manager: Deepika Goundar

Account Executive: Kate Coppersmith

Planning Director: Rupert Price

Executive Producer: Judy Thompson

Agency TV Producer: Samantha Royal

Production Company: Scoundrel

Director: Tim Bullock

Executive Producer: Adrian Shapiro

DoP: John Toon

Production Designer: Neville Stevenson

Offline Editor: Adam Wills

Online: Blockhead

Sound Design: The Coopers

Music: ‘Somebody’s watching me’ by Rockwell

Licensing: Jonathan Hughes, Franklin Rd

Client: Westpac

Head of Brand & Marketing: Oliver Lynch

Mass Marketing Director: Andrew Twidle

Product Delivery Manager: Anna Hodgson