Sprite demonstrates how to ‘Cut Through The Heat’ in a new campaign via McCann, Australia

Coca-Cola New Zealand has today announces the launch of its biggest marketing investment in 10 years, its new Cut Through with Sprite campaign via McCann Australia, showing how the iconic refreshment of Sprite and Sprite Zero can help you “Cut Through the Heat” when you most need it.

The campaign has been developed with teens and young adults as the core target, playing on the awkward experiences they can relate to and are often prone to, and offering them a way to cut through the awkward, with the refreshing clarity of a Sprite or Sprite Zero.

The campaign tagline is also a play on words, as the more obvious benefit is that Sprite successfully slices through the heat on a warm day, providing the refreshment you need to cool down.

Cut Through with Sprite, Sprite’s first new communication since 2009, will feature TV, digital videos, beach sampling, out-of home media, search and cinema throughout February and March, with ongoing social activity running throughout the year.

The campaign coincides with reinvigorated packaging designs for Sprite and Sprite Zero, bringing a fresh, bold and simple new look that embodies the ‘Cut Through Refreshment’ message.

TV and digital video content will humorously enact exactly how Sprite helps people to cut through awkward, with Sprite rescuing them from classic everyday situations by jumping in to offer intense refreshment and helping them to keep a cool head.

This will also be brought to life through experiential activity, with teams of ‘Sprite Savers’ popping up to give beach goers a way to cut through the heat with ‘Sprite Showers’ – a cool shower installation on the sand, followed by a complimentary Sprite or Sprite Zero.

People visiting Piha Beach experienced the first of the ‘Sprite Showers’ activations and Mount Maunganui saw the second come to life.

Says Jodie Timmins, brand manager, Sprite at Coca-Cola New Zealand: “We know that everyone finds themselves in a heated situation from time to time, whether it be uncomfortably awkward or uncomfortably hot, and identifying Sprite as the solution puts the brand in a place it hasn’t explored before, but naturally fits into.

“We look forward to arming people with the refreshment they need to ‘Cut Through the Heat’ over the coming months.”

Ikon – Media

Energi – Packaging