Colenso BBDO, Auckland scores three Pencils for Mars on day one of D&AD judging in London

Leo Burnett Sydney and Leo Burnett Melbourne have won two Pencils apiece after the first day of D&AD judging in the press, radio and writing for design categories, held at The Old Truman Brewery in east London.

Colenso BBDO, Auckland has scored three Pencils in the Radio category, two for Mars K9FM, the other for Mars ‘Talkies’; while Whybin\TBWA\Dan Auckland has won one Pencil for ‘Talk Rugby Like a Pro’ for New Zealand Media and Entertainment in the Writing for Design category and Alt Group Auckland has a Pencil for ‘Twenty Six Characters for Alt Group’ in the same category.

The UK is leading the country pack, with 11 Pencils followed by Brazil and South Africa with six Pencils apiece. New Zealand has scored five pencils, followed by the US and Australia with four Pencils each.

The D&AD Awards will be held in London on May 21 where the colour of each D&AD Pencil will be revealed.