Game of Thrones fans set to #changethethrone in SKY’s campaign to promote season 5 via DDB NZ

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GoT_Aotea3.jpgIn anticipation of the launch of the fifth season of the cult HBO TV series Game of Thrones, SoHo, SKY’s premium entertainment channel, is offering Kiwis the chance to pledge their allegiance to the Iron Throne of Westeros in a new campaign via DDB NZ.

Game of Thrones fans can now scorn scones and corgis and make their voices heard by signing a petition in favour of a Westeros Kingdom reign over the current Windsor castle rule. Kiwis can pledge their allegiance at changethethrone.co.nz or in person at the movement ‘hub’ in Aotea Square, Auckland. If enough names are pledged to the Iron Throne, the fans’ calls will be demanded to be heard.

A live update of those who have pledged takes the form of a giant scroll in Aotea Square exhibiting the names. Once fans have made the pledge, they are able to sit on a two metre replica of the Iron Throne to feel its power and glory and have a photo captured to share on social media.

GoT_Aotea2.jpgSays Mike Watson, director of marketing, SKY: “Game of Thrones fans are such diehard supporters, so it’s highly likely they’ll jump at the chance to swap out the monarchy for one that rules with a sword, punishes with a sword and even parties with a sword.

“So if you’ve always fancied the idea of riding a dragon to work, here’s your chance to sign up now.”

Says Damon Stapleton, chief creative officer, DDB NZ: “We’re really proud to be a part of what is essentially the most iconic show in the world. We wanted an idea for a campaign that would create the same kind of participation and loyalty as the show itself. What’s a bigger question than asking Kiwis which royal family they’d prefer to rule New Zealand?”

Fans are able to follow the conversation using the hashtag #changethethrone on social media and stay updated on the campaign progress at changethethrone.co.nz, and monitor the progress as provenances throughout the land one by one favour a Westeros rule and, for example, Auckland becomes ‘Aucklantis’.

SKY

Director of Marketing: Mike Watson

Product Marketing Manager: Lara Christie

Marketing Manager: Kate Whittle

 

DDB

Chief Creative Officer: Damon Stapleton

Executive Creative Director: Shane Bradnick

Creative Director: Chris Schofield

Digital Creative Director: Hayden Kerr

Copywriter: Rory McKechnie

Art Director: Nicole Sykes

Production Manager: Julz Lane

Digital Designer: Jason Vertongen

Digital Producer: Liz Knox

Developers: Braden Wikohika, Cameron Crosby

Group Account Director: James Blair

Senior Account Manager: Katya Urlwin

Retoucher: Gordon Moir

Designer: Paul Edwards

Production Design: Bootleg

Sound Design: Liquid Studios SKY

Director of Marketing: Mike Watson

Product Marketing Manager: Lara Christie

Marketing Manager: Kate Whittle

 

DDB

Chief Creative Officer: Damon Stapleton

Executive Creative Director: Shane Bradnick

Creative Director: Chris Schofield

Digital Creative Director: Hayden Kerr

Copywriter: Rory McKechnie

Art Director: Nicole Sykes

Production Manager: Julz Lane

Digital Designer: Jason Vertongen

Digital Producer: Liz Knox

Developers: Braden Wikohika, Cameron Crosby

Group Account Director: James Blair

Senior Account Manager: Katya Urlwin

Retoucher: Gordon Moir

Designer: Paul Edwards

Production Design: Bootleg

Sound Design: Liquid Studios