Monteith’s highlights the West Coast in new ‘Follow No One’ campaign via Colenso BBDO

Last night Monteith’s proudly released a new campaign via Colenso BBDO, about the West Coast, its people, and its passion for brewing great beer.

It celebrates what people love about Monteith’s from the pioneering spirit of those who first made it there – across the Southern Alps, or by crossing the deadly Greymouth or Hokitika Bars in order to search for gold – to the modern day pioneers who still make it there in the form of liquid gold.

VIEW THE SPOT

Back then there was no one to follow. People made their own way, and carved their own path. And that spirit lives on as fiercely today as it did then.

Says Dave Openshaw, marketing manager at Monteith’s Brewing Company: “There’s so much more to Monteith’s than most people know. With a rich history on the West Coast and our innovation hub still there at the brewery in Greymouth, we knew it was imperative to tell the story of not only our past but our ever evolving future, in the pursuit of liquid gold.”

The unique west coast landscape features heavily – the spots showcases Karamea, Bruce Bay, Hokitika Gorge, Franz Josef, the legendary and near infamous Blackball Hilton, and of course ‘mecca’ itself: the Monteith’s Brewing Co in Greymouth.

Coupled with the explorers and mavericks who inhabit the place, and make it home, watching it really does work up a thirst.

This is the first part of an integrated campaign set to rollout over the next few months starting with an interactive digital experience that will give one lucky person the keys to the brewery so they can create their own liquid gold.

Client: Maud Meijboom-van Wel, Nick Rogers, Dave Openshaw – DB

Music Composition – Gareth Williams, Human Worldwide