New Zealand expat creative Andy Wyeth takes creative director role at BBDO Düsseldorf

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Andy_wyeth-web.jpgKiwi expat Andy Wyeth, who began his career as a junior art director with TBWA/Whybin, Auckland in 2007, has taken the creative director role at BBDO Düsseldorf – effective May 1.

Wyeth combines digital expertise with creative design and strategy know-how, joining from the Düsseldorf-based agency Parasol Island, where he has been lead creative interactive for the past four years, engaged in the creative management of film, animation and digital communications for clients such as Barmer GEK, toom, Jeep and the Rewe Group. His previous employers included M&C Saatchi and Scholz & Friends in Berlin.

Among other responsibilities, Wyeth has been in charge of the national development and implementation of digital strategies and the adaptation of international campaigns in Europe. He began his career with TBWA/Whybin, Auckland in 2007, working for such clients as Absolut Vodka, Adidas, Apple, Playstation and Westfield before heading to Germany in mid 2009.

Says Darren Richardson, chief creative officer at BBDO Düsseldorf: “Andy brings with him years of digital experience working in well-known hot-shop agencies. Having him on board with make us more agile and strengthen our role as the most creative agency network in Germany.”