NZTA launches new drink driving campaign via Clemenger BBDO, Wellington warning drivers to understand the new blood alcohol limits

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NZTA-CRINGE.jpgNZTA, via Clemenger BBDO, Wellington, has launched its new drink driving campaign warning drivers to understand the new blood alcohol limits.

Directed by Adam Stevens at Robber’s Dog, this spot aims to change old drinking habits that are engrained in middle-age behaviour, by telling the story of Emma driving home with her family unaware she is over the limit.