ANZ empowers customers in its latest global brand campaign via Whybin\TBWA, Melbourne
ANZ via Whybin\TBWA Melbourne, has continued the evolution of its brand launching a new global advertising campaign which features powerful vignettes of individuals who have been pioneers in their given field and achieved extraordinary feats.
The new campaign – which incorporates ANZ’s new tagline “Your World, Your Way” – is about empowering customers to seize opportunities and shape the world they aspire to live in, and is positioned to be more relevant to the bank’s increasingly global customer base.
Those featured in the campaign include Lydia Ko – youngest ever world No.1 professional golfer, Nolan Bushnell – founder of Atari and Dr Rebecca Lee – first woman to visit the North Pole, South Pole and Mt Everest.
Says Joyce Phillips, ANZ CEO Global Wealth: “Our customers all have unique lives full of different experiences, opportunities and ambitions for the future – we’re here to help enable them to make those aspirations a reality.
“The campaign features a diverse range of people from all over the world. While not all are immediately recognisable, they each have an inspiring story about how they challenged the status quo to succeed in their field and make the world a better place.”
The campaign was launched in Australia and New Zealand overnight with Asia set to follow in early June, running across TV, print, outdoor and online.
Creative:
Creative Chairman: Scott Whybin
Executive Creative Director: Paul Reardon
Senior Writer: Andy Lish, Jim Taylor
Senior Art Director: Andy Lish, Pat Sofra, Peter Kirwan
Production:
Senior TV Producer: Janine Wertheim
Print Production Director: Tony Hall
Head of Digital Production: David Keating
Buddy Films:
Director: Harry Sanna
DOP: Geoffrey Simpson
Producer: Susie Douglas
Producer: Sue Walker
Photographer: Ian Butterworth
Retouching: Cream Studios
Post Production:
Editorial: The Editors
Editor: Bernard Garry ASE
Content Editor: Soumya Shah
Grade, Finishing & VFX: The Editors
Grade Artist: Christine Trodd
Online Artists: Viv Baker & Matthew Edwards
Additional VFX: White Chocolate
Account Service & Planning:
Regional Group Head: Ricci Meldrum
Senior Account Director: Natalia Shore
Account Manager: Karolina Nanowski
Planning Director: Kees Kalk
Digital Planner: Paul Arena & Harry Steinhart
Whybin\TBWA Auckland:
Regional Director: Jodi Willocks
Planning Director: David McIndoe
Group Account Director: Nick Bulmer
Account Manager: Nicola Stallard
3 Comments
Just when you’re in the process of churning out a piece of work that you think is the worst thing being done in advertising right now, TBWA saves the day.
Good one ANZ[. I see by this stunning piece of communication that you are a bank for people with that pioneering Kiwi can do spirit eh. You support the go getters and thinkers and dreamers and do’ers. I bet the agency played you the ‘Heres to the crazy ones’ Apple ad when they were selling in this rubbish. I assume they had to sell you on this because you shot down all the campaigns with good ideas. I say that because on the credits I see some smart people, so I know they didn’t just throw this at you first up.
I get it ANZ, you don’t have anything to say. So here’s an idea. Just shut up. Or sponsor something. Don’t pour money into this patronizing generic wallpaper.
LOL, so shit.