Cannes Contenders: J. Walter Thompson

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

Ford: Ford Focus 5

In New Zealand, Ford and J. Walter Thompson, Auckland needed to shift the perception of Focus from an everyday runaround car to a dynamic, exhilarating ride. Enter the Focus 5 – a synchronized, precision driving squad showcasing the five cars in the range. The mission: to move your senses. The campaign put the viewer at the center of a thrilling driving routine on film. The cinema version is in 3D and the online version offers a surround sound experience when the viewer is using headphones, thus truly moving their senses.