Cannes Contenders: Special Group NZ
How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
Special Group NZ
Smirnoff can release the potential in anything to create amazing drinks – even the things you have hanging around in your fridge. Simply Instagram your fridge and a Smirnoff online bartender would look inside and create a cocktail for you from what they could see. Then they sent you back a personalized video showing you how to make it.
Special Group NZ
Paspaley Pearls multi-media campaign repositioned pearls to a younger audience. They commissioned award winning author Anna Funder to write a story featuring Paspaley pearls, sent straight to your inbox in 7 daily installments. Each exclusive chapter featured shots of actress Teresa Palmer wearing the pearls. After the launch week the story could be read online, on iPad or Kindle. The campaign generated over $1,200000 in coverage. Paspaley had highest sales in their 83 year history. The story is now being published globally by Penguin.
Special Group NZ
2degrees are NZ’s third largest mobile phone company. They wanted to evolve their perception from quirky challenger to an innovation driven brand. This campaign allowed people to directly interact with Auckland’s Harbour Bridge, using their mobiles to turn it into a giant lightshow synchronized to songs of their choice. 2km of LED lights were installed on the bridge. Linked to Google Play people could choose from over 30 million tracks and either watch a live stream of the bridge performing to their music choice, or see it in person, listening to the music live from their mobiles.