Harcourts appoints Contagion as new agency to work across strategy, media, digital and social

| | No Comments

Harcourts_Clayton.jpgContagion has won the Harcourts account after a competitive pitch process earlier this year. Contagion will work across strategy, creative, media, digital and social.

 

Harcourts is the largest real estate group in New Zealand with 180 offices nationwide.

Says Hayden Duncan, CEO, Harcourts: “We were really impressed with Contagion throughout the whole pitching process, from the very first step to finally awarding them the account. They were extremely professional, motivated and innovative in their work on the pitch and they demonstrated a comprehensive, clear understanding of what Harcourts stands for and what we are trying to achieve. We are excited to be working with them.”

Says Dean Taylor, CEO, Contagion: “We are so proud to get to work with these guys. They are ambitious, hugely talented and have an insatiable business appetite for moving forward. Getting to know their business has involved interviewing business owners across the country and conducting consumer research with both buyers and sellers to make sure the planning process is robust.”

 

Property is a national obsession and Harcourts are looking for Contagion’s expertise to help them own the conversation.

Says Tom Bates, head of social influence at Contagion: “In the age of the consumer, the tools that people are using to research, buy and sell property is being transformed and we are extremely excited to partner with Harcourts to give them the edge in such a competitive market.”

Says Richard Thompson, media partner, Contagion: “The property market is fast moving and massively diverse, which really gives us the opportunity to explore a number of strategies and new media avenues.”