Sugar&Partners hires Zoe Tester as social media and digital AM; wins Red Seal digital business

Sugar&Partners has appointed Zoe Tester as social media and digital account manager. Tester joins the well-established fast growing digital and client service team led by Dennis Carroll and Dave Nash.

Says Nash, creative and digital director, S&P: “Digital and social is the fastest growing part of our business.  Our clients focus and demand for truly sharable work is at the heart of every brief, so bringing Zoe’s understanding and expertise from Air New Zealand in the measurement, analytics and management of always on social is a real coup.”

Tester was part of the team that drove Air NZ to be New Zealand’s leading brand in social media and was key in the success of the social launch of the latest Hobbit Safety Video, arrival of the first 787-9 Dreamliner aircraft, and Air NZ Fairy campaigns.

Previous to Air NZ, Tester has held roles at New Zealand Trade and Enterprise and the Prime Ministers’ office.

Says Carroll: “Zoe’s appointment is perfect timing for us as we’ve just pitched for and won digital and social work for existing ATL clients Red Seal and Flip broadband.”

The agency is also celebrating its latest business win. Red Seal has appointed Sugar&Partners as its new social and digital agency over Young&Shand.