Three teams from Media Design School make the cut at the shortlist round for Future Lions 2015

Two AdSchool teams, Tom Anderson and Ru Haworth, Sylvia Humphries and Jake O’Driscoll, and a team from the advertising paper it has introduced into its Bachelor Of Media Design, Nick Van Beyere and Gabrielle Love, have made the shortlist for the Future Lions, which means within the next two weeks they could be trotting off to Cannes.

Run by AKQA agency in London, and sponsored by Google, the Future Lions challenges students to “connect an audience of your choosing to a product or service from a global brand in a way that wasn’t possible three years ago”.

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The judges, AKQA international executive creative director Duan Evans, group creative director Ian Wharton, head of emerging technologies Andy Hood, and Torsten Schuppe, Google’s narketing director for North and Central Europe, have spent the last month or so going through hundreds and hundreds of entries from all around the world “looking for a new approach” and “a razor-sharp insight into the audience you’re talking to”.

Says Kate Humphries, AdSchool head: “The challenge is a tricky one, particularly given that the bulk Future Lions entries come from Northern Hemisphere schools coming to the end of their courses, whereas for our guys – it’s the first proper advertising brief we give them, so it really is an enormous achievement – and we couldn’t be prouder of them.”

(Pictured L-R: Ru Haworth, Tom Anderson, Jake O’Driscoll, Sylvia Humphries, Gabrielle Love, Nick Van Beyere)