Whangarei appoints bcg2 + Lassoo Media & PR to promote the region as a short break destination

bcg2 and Lassoo Media & PR have successfully collaborated on a pitch for creative and media services promoting Whangarei as a short break destination. A mix of agencies and media organisations participated in the pitch for a campaign to encourage Aucklanders to discover the many short break options just beyond the Brynderwyn hills.    

The off-season promotion aims to deepen the understanding of what’s possible over a weekend in and around Whangarei.

Says Abe Dew, director strategy & planning bcg2: “This region is a summer favourite, so as a proud Kiwi agency we’re really pleased to promote the many lifestyle, cultural and leisure activities available in the months when Aucklanders want to escape town and unwind.”

The campaign uses a combination of digital, PR, native advertising, radio activation and social channels to get Whangarei into consideration and onto short break shortlists.

Says Bridgette Smith, managing director, Lassoo: “As many of us at Lassoo have spent a lot of time boating and diving around Whangarei, we can’t wait to get started and help spread the word about what a great place it is to visit.”

Says Paul Davis, GM regional promotions at Northland Inc: “We’re looking forward to working with bcg2 and Lassoo on their Whangarei short breaks campaign. We enjoyed their fresh approach to our communications challenge and how their idea celebrates the diverse local businesses, cultural attractions, accommodation options and leisure activities available in Whangarei and across the wider region.”