NZ Post says ‘You can’ in new brand launch featuring Charles Dance via Clemenger NZ

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Screen Shot 2015-06-02 at 11.05.23 am.jpgNZ Post is looking to reassert its relevance in a new brand campaign from Clemenger BBDO, Wellington. The campaign motivates New Zealanders and New Zealand businesses to do more today with the help of NZ Post.

The launch spot, directed by The Sweet Shop’s Iain Mackenzie, features an unexpected spokesperson: British star of stage and screen, Charles Dance.

Says Brigid Alkema, executive creative director, Clemenger BBDO: “NZ Post is an exciting organisation for right now. Sure, they’re not delivering as much mail as they once were, but times change. Today’s interconnected world provides a wealth of new and exciting opportunities for a company with such a proven pedigree. Whether it’s solving complex international logistics problems, establishing e-commerce solutions, or finding small start-ups more customers, NZ Post are all over it. They’re already doing so much more than mail. It’s time we let the rest of New Zealand know.”

The launch spot is a bold promise that the ongoing campaign strategy will support with customer success stories and case studies, in time shifting the spotlight from Charles Dance to NZ Post’s customers. They’ll get the chance to tell their stories and challenge other New Zealanders to achieve the same.

Says Murray Pugh, NZ Post head of marketing and strategy: “NZ Post is such a trusted brand, but few people know about all the exciting things we do. We wanted a campaign to let the public and our customers see how we’ve helped many iconic New Zealand businesses to find success. The launch had to be fresh, engaging and a little unexpected, so people would sit up and take notice. Clemenger BBDO has done this with room to spare. From sourcing and securing world-class talent and direction, to refining our messaging to convey the breadth of our business, the team has delivered an outstanding, engaging ad that makes me sit forward every time.”

NZ Post, Head of Marketing and Strategy: Murray Pugh

NZ Post, Marketing Communications Manager: Jean Mowday

Executive Creative Director: Brigid Alkema

Copywriter: Erik Hay

Head of Television: Marty Gray

General Manager: Sean Keaney

Account Director: Claudia Zwimpfer

Account Manager: Mia Freeman

Production Company: The Sweet Shop

Director: Iain Mackenzie

Executive Producer: Fiona King

Producer: Ben Dailey

DOP: Iain Mackenzie

Production Designer: Tess Strelein

Editor: Cushla Dillon

Colour Grade: Pete Ritchie

On Line Compositor: Stuart Bedford

Post Production: Beryl

Music Composer: Jim Hall

Audio Post Production: Coopers at Franklin Road

Audio Engineer: Jon Cooper

Audio Producer: Pen Cooper