Veskner: ‘Twas the night before Cannes
June 22 2015, 3:17 pm | | No Comments
By Simon Veksner
Creative Partner, DDB Sydney
I reckon this year’s Cannes will showcase the best work our industry has ever produced.
Buoys that detect sharks, children’s books that are also eye tests, radio stations for dogs… the sheer creativity is staggering.
But so is the irrelevance. READ ON…