Curious enters partnership with Hungry Man; only production house ranked in Palme D’Or’s Top 10

July 2 2015, 2:28 pm | BY Ricki Green | No Comments

tinnnnny.jpgCurious Film’s global credentials now include a formal partnership with the only production company ranked in the Palme D’Or’s top ten, ten years in a row – Hungry Man.  

After doing rather well at D&AD a month earlier Curious Film hoped to come home with a Lion to add to the Pencils in their showcase. Yet, they returned with much more. Curious and Hungry Man (Los Angeles, New York, London, Rio and Sao Paulo) made their bond official in Cannes, resulting in a collective award haul of 3 Gold, 4 Silver and 4 Bronze Lions. They celebrated their new bond by dominating the spotlight in Branded Content & Entertainment.

The first Gold Lion of the evening was awarded to Curious Film director Taika Waititi, executive producer Matt Noonan, BBDO Wellington and client NZTA in Branded Content & Entertainment for their Snapchat campaign, “Tinnyvision,” Interestingly, in 2014 the same agency, director, production company and same client won two Gold Lions in Film Craft for “Blazed”. It was also explained that no Grand Prix was awarded this year because NGO’s, like NZTA, were ineligible to win such a prize.

Hungry Man’s pride of Lions included:

  • One Gold and one Silver in Branded Content & Entertainment for YouTube viral hit, Madden Season, directed by Wayne McClammy.
  • One Silver and one Bronze Lion in Branded Content & Entertainment for last year’s Young Director Award winner, Conor Byrne, for the mini-mockumentary, “Struck by a Rainbow“, for Skittles and BBDO Canada.
  • One Bronze Lion in Branded Content & Entertainment for Hungry Man newbie, Chris Woods’ PSA for Canadian Safe School Network’s “Kids Read Mean Tweets.”
  • Gold in Film Craft for João Caetano Feyer’s “Everyone is Gay” for Mix Brasil.
  • Chaplin & Forbes’ controversial spot, “Sniffers“, helped agency, Langland Advertising win Healthcare Agency of the Year. It won a Bronze Lion.
  • Ricardo Mehedff won the Bronze Lion for Direction in Film Craft in Health and Wellness, for his Pedigree spot, “First Days Out“, for Almap BBDO. The documentary-style ad was the first to be released in BBDO’s global campaign for Pedigree, and was also nominated for a Titanium & Integrated Lion.

WEEDOL.jpgAdditionally, Ex-Hungry Man, Harold Einstein – now his own man at Dummy Films in America and a Curious director in Australia & New Zealand – won two Silver Lions. “I’m Weeding Right Now,” won one Silver for Weedol and Value City – Furniture won Einstein’s other.

You can see why Curious, Dummy and Hungry Man are natural partners. They think, talk and support their directors in the same manner.

Says Hungry Man: “Ya know, they say it’s just an honor to be short listed for this type of stuff and they’re absolutely right. It is an honour and we are so very proud… I mean, look at ’em [our directors]. They’re amazing. Winning these Lions will be the second fun-est thing one can do on the Cannes Red Carpet.”