Simon Veksner: Advertising haiku
July 13 2015, 1:44 pm | | No Comments
By Simon Veksner
Creative Partner, DDB Sydney
For anyone who doesn’t know, a haiku is a three-line poem of 5 syllables/ 7 syllables/ 5 syllables.
The acknowledged master of the form was Matsuo Basho (1644-1694), whose most famous haiku (titled ‘Old Pond’) goes like this:
old pond . . .
a frog leaps in
water’s sound