Simon Veksner: Our industry is a little unwell, will this guy put a bullet in it?
July 20 2015, 5:47 pm | | No Comments
By Simon Veksner
Creative Partner, DDB Sydney
Steve Jobs killed the compact disc. Henry Ford killed the horse & buggy.
Now ex-Havas CEO David Jones may be about to do the same to the ad agency.
“brand tech” company that will build brands using technology. His plans are a little vague at the moment, but he is adamant that “Everything that the traditional model does, we will do the opposite.” READ ON…