Sugar&Partners New Zealand celebrates moral victory with Aucklanders over Ports of Auckland

Since March of this year K-Rd independent agency Sugar&Partners has been part of a wider group of Aucklanders successfully protesting against the 100m expansions of the Ports of Auckland into the Waitamata Harbour.

In June the High Court ruled the Ports of Auckland’s consents invalid.  Halting work that had already begun.  Partner groups Stop Stealing our Harbor and Urban Auckland a society of architects and planning professionals have led the ongoing protests.

Says Dave Nash, creative & digital director, Sugar&Partners: “We’re a bunch of passionate Aucklanders at the agency and supporting this cause through its initial win and in an ongoing way is hugely rewarding.  Anyone who’s been up to Ostro or Seafarers recently can only imagine what our waterfront could be opposed to an even bigger carpark.”

VISIT THE CAMPAIGN SITE

Says Michael Goldwater, Stop Stealing our Harbour: “Having Sugar & Partners supporting our campaign has helped enormously, adding creative advertising flair to our campaign to preserve our beautiful harbour for future generations.”

Sugar&Partners created protest material and an activation website where people can sign up to the cause and take part in a virtual occupation of Bledisloe Wharf. Once people have signed up and taken their place on the wharf, they can see who else is with them by hovering over other people on the wharf.

The website was pulled together with a bunch of ideas over a weekend before the initial protest march with Sugar and dev shop partner Boys From the Factory.  Thousands of passionate kiwis have shown their support already.

Ad-land can get in behind the ongoing cause by joining the virtual occupation here and donating to the Give A Little page where $31,400.00 has already been raised. The legal bill for the initial court battle is in the hundreds of thousands and all money raised will go toward this and ongoing planned activity.

Sugar&Partners / The Boys From the Factory.