The One Show launches its call for entries; the first quarterly deadline ends Friday, August 14
July 29 2015, 11:11 am | | No Comments
The One Show is now accepting entries quarterly, which means great advantages for agencies wanting to enter their work now.
Shortlists will first be announced in October. Shortlisted entries go on to the final round of judging in March when winners are determined.
Benefits of quarterly deadlines:
- Judges will see an agency’s work when it is fresh, in the media and there is a buzz about their campaign.
- More time is spent judging each entry, and cuts out judging fatigue.
- If an agency is first to market with an innovation or idea, it gets the reward before everyone jumps on the bandwagon.
- It’s easier for an agency to create the case studies and get media together while the campaign is live.