NZ promotional company BTL wins Gold Award at the 2015 APPA Excellence Awards held in Sydney

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65829B9D-42F2-498F-9225-C7C48C919EDD.jpgLove may hurt, but in the case of a unique promotional product launched by New Zealand promotional company BTL, it was a winning formula.

Announced last night at the 2015 APPA Excellence Awards in Sydney, Australasia’s Promotional Product Association (APPA) awarded this unique campaign a well-earned Gold Award for Social Media and Web Based Promotions.

Proving the value of tangible branding as a means of brand activation, the award winners all highlighted a unique range of promotional products to drive strong one-to-one engagement.

In the case of the Love Hurts campaign, it was all about keeping individuals engaged in the offseason of a hugely popular TV show.

Shortland Street is New Zealand’s longest running soap opera and TVNZ wanted to maintain viewer interest during the show’s summer hiatus by asking them to create their own endings to each romantic cliffhanger. BTL were briefed to create 100 bottles of a sexy and scandalous ‘Love Hurts’ fragrance. Winners of the ‘What Happens Next’ competition won a bottle of ‘Love Hurts’ and the campaign drove online activity, PR and social media.

Alongside BTL, Flourish Marketing from Australia were the big winners taking out four of the ten Gold Awards for their clients and the prestigious Platinum Award for Overall Excellence.

Other finalists included: Brand Promotions, Chilli Promotions, PPI Promotion and Apparel International, Sister Kate Marketing and The Promotion Shop.

Says Trish Hyde, acting CEO, APPA: “This is a very exciting time for the promotional products industry. As the award winners demonstrate, promotional products have transitioned into a truly creative marketing form that creates on-on-one brand activation opportunities.

“A great promotional product makes us think, or smile, or share, or do all three. It represents the company and can add to brand equity that goes well beyond other campaigns.”