Finch director Jae Morrison shoots new TV spots for Western Sydney University via WE.Collective
CB Exclusive – As part of its multimillion dollar rebrand Western Sydney University, formerly UWS, has paved the way with a brave new approach to higher education advertising with its latest campaign directed by Finch director Jae Morrison though WE.Collective and VCD.
The campaign consisting of three spots, focuses on the real life stories of WSU alumni Deng Adut, Melissa Chiu and Jay Manley and the role the university played in their paths to success.
From the child soldier in the Sudanese Civil war to becoming a leading member of the Sudanese community and top lawyer in the suburbs of Western Sydney, Deng Adut’s story is a phenomenal achievement of one man’s dedication to helping others less fortunate in the face of great adversity.
The two other spots in the campaign tell the story of Melissa Chiu, who was displaced by Cyclone Tracy as a child and is now director of the world famous Hirshhorn Institute in Washington D.C, and Jay Manley, project manager of WSU’s solar panelled car which competed in the World Solar Challenge and who is now a Tesla employee under Elon Musk’s tutelage in Silicon Valley.
The campaign hopes to inspire future generations of students to show how vital education is in reaching your unlimited potential.
Agency: VCD + WE.Collective
Executive Creative Director: George Betsis
Agency Producer: Mandy Payne/ Tanja Perl
Client: Western Sydney University – Angelo Kourtis
Production Company: Finch
Director: Jae Morrison
Producer: Camilla Dehnert
Executive Producers: Rob Galluzzo/ Corey Esse
DOP: Ari Wegner
Art Director (DENG & MELISSA): Annie Beauchamp
Wardrobe (DENG & MELISSA): Brenda Hayward
Art Director (JAY): Neville Stevenson
Editor: Jo Scott
Visual Effects: BERYL
Music Track: Jarryd James “Do You Remember”
Sound Design: The Coopers Sound Design
1 Comment
Great work Jae, beautifully shot and an awesome bit of film.
Very apt.
NG