SAE QANTM launches new student recruitment campaign via Rumble Brisbane + Craft Shop NZ

Creative media institute SAE QANTM has launched a new student recruitment campaign created by Brisbane independent agency Rumble Creative & Media and Craft Shop NZ.

SAE national marketing communications manager Melissa Sealey said the brief was to distinguish creativity as an intentional and in-demand career path, while highlighting the institute’s major point of difference – hands-on creativity.

Rather than typical images of students smiling proudly off into the distance, Rumble creative team Bec McCall and Rhys Venning crafted a series of big, relevant statements that spoke directly to students wanting a career as a creator.

Collaborating with the talented team at Craft Shop NZ, striking individual campaign messages were created for each of SAE’s six creative disciplines.

SAE Australia’s 6 campuses form part of an international network of 54 campuses in 28 countries. Stage two of the print and digital campaign is now underway for SAE QANTM’s next student intake.

Client: SAE Qantm

Copywriter – Rhys Venning

Account Director – Candice Tapiolas

Visual Artists – Ben Lockwood, Jacko van Deventer