Clemenger shopper marketing agencies Raydar + Clemenger Shop consolidate under Raydar brand

Following the news from earlier in the year that Clemenger Group shopper marketing agencies, Raydar and Clemenger Shop will merge, CEO Jim Moser has today announced that the two agencies will consolidate under the Raydar brand.

Says Moser: “The Raydar brand has been in existence for over 20 years and has a proud history working with some of New Zealand’s leading brands. While the Clemenger Shop team have worked extremely hard over the past 18 months to establish itself, we felt that the equity in the Raydar brand was too strong to ignore and hence why we decided to go in this direction.”

The Raydar brand has also undergone an extensive refresh to reflect the exciting growth and evolution that the agency has engaged throughout the organisation.

Says Darryl McClay, founder, Raydar: “The new branding is a natural expression of our combined agency’s character, ambitions and the excitement we feel for the future ahead.”

As reported back in May, McClay is to lead the consolidated agency as CEO alongside Troy Fuller as managing director. Raydar is now New Zealand’s largest shopper and retail communications agency and has one of the strongest creative offerings in the market with creative directors Aaron Taylor and Nigel Hooker working alongside Paul Dobbin as creative strategist.

They boast a strong and loyal client base including Frucor Beverages, Sanitarium, Pizza Hut, Fonterra, Mondelez, Mercedes-Benz, Cerebos Greggs and George Weston Foods among others.