Colenso scores Most Effective AOTY title at NZ Effie Awards 2015; Clemenger scores Grand Effie
Colenso BBDO has continued its ongoing success with the agency winning the coveted Most Effective Agency of the Year title at last night’s CAANZ New Zealand Effie Awards held in association with TVNZ to celebrate NZ’s most effective marketing and communications campaigns.
Colenso BBDO scored animpressive haul of metal which included a gold Effie for its ‘Must be Milk’ campaign for client Fonterra – the strategy for which was much admired by the clients amongst the judging panels.
NZTA and Clemenger BBDO have done it again. The sustained success of the Legend campaign, or “ghost chips” as people have fondly come to know it, drove the executive panel to award this Gold Winner the Grand Effie, on the night. The judges were unanimous on this decision, commenting that the paper was a joy to read, had a strong set-up, was strategically sound, creatively disruptive, delivered great success for NZTA and was backed by very strong results.
NZTA also benefited from the generous $100,000 of TVNZ airtime which will give them the opportunity to drive their important messages home further.
Although the campaign was a clear winner amongst the judging panel, there was a special mention and a highly commended award to J Walter Thompson and The Appliance Shed for the Legit Brands. Legit Prices campaign.
Says Ali Bucknall, international judge: “This was as near as dammit the perfect Effie paper.”
It was the first time the judging panel have made such an award and was in recognition of great thinking and execution that delivered phenomenal results.
J Walter Thompson had a good night with further metal for Sacred Hill as did Y&R who won both gold and silver with their campaign for Land Rover. Also sharing in the 7 golds that were awarded by the Executive Jury were World Vision, FCB, Saatchi & Saatchi and Colenso
In addition, the jury awarded the Hardest Challenge Effie to FCB for its campaign for the IRD, “Finding the unfindable”.
The evening also included a moving tribute to industry legend David Walden who passed away earlier in the week.
Says Paul Head, CEO, CAANZ: “Effie is the most coveted award of its kind in New Zealand due to its rigorous judging and international credibility. To win an award of any metal colour is a significant achievement that proves the value that communication agencies add to their clients business. Congratulations to all the finalists and winners.”