Oceania Healthcare says it was ‘her idea’ in its latest brand campaign via Rainger & Rolfe

Oceania Healthcare has just released its first television commercial via Rainger & Rolfe as it look to reinforce its core brand positioning platform around care.

“Her Idea” was written to address the uncertainty and create a feeling of empowerment when deciding to leave the family home.

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Says Jill Birch, GM sales and marketing: “Raising the subject of moving is often difficult both for the family and the older person. We wanted people to talk to us when they’re ready. There are a myriad of options available to them and we wanted to position ourselves as the go-to place where they can ask their questions.”

The commercial was written and produced by Rainger & Rolfe and shot by Film Construction.

Says Ant Rainger, Rainger & Rolfe: “It’s a very clever script and beautifully filmed. And whilst ultimately we wanted to communicate the core proposition around care we felt there was also an opportunity to build brand equity by breaking the category norm.”

The commercial is running throughout October and November as a 60″ with cut down 30’s” due to go to air in 2016.

Oceania: Jill Birch, Bronwyn Webster