Tip Top celebrates a top notch life in new launch campaign for Top Notch via Colenso BBDO NZ
Beautiful, seductive European models biting into ice cream on a red carpet outside an expensive hotel in the Riviera aren’t anywhere to be seen in Tip Top’s latest campaign for its Top Notch premium ice cream via Colenso BBDO.
Says Steve Cochran, executive creative director, Colenso BBDO: “For someone living in a house full of flatmates, having the house and bathtub to yourself is a luxurious moment to be enjoyed. Even better if you’ve got the tub of Top Notch from the freezer to yourself as well. We liked the idea of reflecting these real and attainable moments rather than creating a brand that lives in world very few people actually get to enjoy.”
The Top Notch ice cream range includes flavours like Magadascan Vanilla, Crisp Mint and Berry Forest amongst others. And are available in both stick and tub formats.
Says Minna Reinikkala, group marketing director, Fonterra: “This is our biggest launch for many years at Tip Top, we are very excited to make delicious flavours and indulgent ice creams accessible for all Kiwis with new Top Notch. And like all Tip Top products, they are made by kiwis for kiwis, the way they like their ice cream to be; with only fresh milk and cream, natural colours and flavours and no palm oil – a distinct difference to other brands in the market.”
The launch campaign includes film and print that play to the hash tag #mytopnotchlife. It is live on TV, OnDemand, Billboards, Adshels, and social channels including Facebook and Instagram.
Agency: Colenso BBDO
Production: 8com
Director – Andy Morton
Editor – Levi Beamish
Producer – Gene Keelan
Photography – Karen Inderblitzen-Walker & Avril Planqueel