ASB lends its support to St John with a new campaign via Saatchi & Saatchi NZ and Flux
ASB has released a campaign in support of St John to help raise necessary funds for the purchase of a new, fully-equipped ambulance.
Created by Saatchi & Saatchi and Flux, the charming work imagines the night-time adventures of a little toy ambulance that wants to grow up to be a real ambulance for St John.
The toy block set ambulances will be available to purchase for $15 in all ASB branches, online and via ASB True Rewards, with 100% of proceeds going to St John.
ASB Head of Community and Sponsorship Mark 
Graham is thrilled to play a part in such a creative campaign for a good cause.
“ASB has a longstanding partnership with St John and we’re proud to work together on the St John Toy Ambulance campaign. Not only is the toy ambulance a creative and tangible way to demonstrate support for St John, but Kiwis can look forward to seeing a brand new ambulance on the road and know they played a part in making that happen,” says Mr Graham.
The campaign launches today across adshels, online and social.
Client: ASB
General Manager Marketing: Shane Evans
Head of Community & Sponsorship: Mark Graham
Sponsorship Manager: Shelley Dunmore
Brand Manager: Emma Lynch
Assistant Brand Manager: Emma-Rose Forrester
Marketing CRM Specialist: Alyssa Wood
Creative Agency: Saatchi & Saatchi
Business Director: Teresa Davis
Head of Content: Jane Oak
Senior Account Director: Jody McFarland
Senior Account Manager: Caroline Jackson
Account Manager: Vinay Naran
Executive Creative Directors: Corey Chalmers & Guy Roberts
Creative Director: John Darby
Senior Art Director: Charlie Godinet
Creative Services Manager: Andi Dalton
Senior Designer: Ross Davies
Studio Manager: Tias Somers
Retoucher: Nick Browne
Finished Artwork: Abigail Kerr
Digital Producers: Emma Bossley, Matt Couston, Brendon Haddock
Senior Digital Designer: Megan Ying
Front-end Developer: Stanislav Konovod
Flux ECD: Brent Chambers
Producer: Sue Chambers
Director: Laban Dickinson
Modelling: Adrian Rogers, Adam Yeo
Animation / VFX – Laban Dickinson, Henry Bennett, Chaz Holland, Nick Henderson, Fergus Candy
Sound Studio: Digicake
Music Composer: Andrew McDowall
Sound Design: Brendon Morrow, Andrew McDowall
Mix Engineer: Brendon Morrow