Colenso BBDO scores 1 Gold, 1 Silver + 2 Bronze at LIA 2015; Clemenger Wellington nabs 1 Silver

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Brest Cream_3 (1).jpgWinners for the 30th LIA Awards have been announced. Judging was held at the SLS Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective jury presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, statue winners and finalists.

New Zealand has scored five statues – one Gold, two Silver and two Bronze. Colenso BBDO has scored New Zealand’s only Gold statue for NZ Breast Cancer Foundation ‘Breast Cream: A Cream That Gives You Wrinkles’ in the Non-Traditional category.

Colenso BBDO leads the NZ pack earning one Gold, one Silver and two Bronze. Colenso picked up Silver in Radio & Audio for its Pedigree campaign which included five executions ‘Lower Back Tattoo ; Lottery ; Crazy Hair ; Whack Job; Old Sweatpants’; a Bronze in Print for NZ Breast Cancer Foundation ‘Breast Cream: A Cream That Gives You Wrinkles’ and a Bronze in Digital for Pedigree ‘Found’.

Clemenger BBDO Wellington scored New Zealand’s second Silver statue in the Branded Entertainment category for NZTA ‘Tinnyvision’.

This year seven Grand LIAs were awarded:

adamandeveDDB, London was awarded the TV/Cinema/Online Film Grand LIA for John Lewis titled “Monty’s Christmas”

BBDO Proximity Malaysia, Kuala Lumpur was awarded the Poster Grand LIA for KFC titled “Burger”, “Drumstick”, “French Fries”

Grabarz & Partner, Hamburg was awarded the Non-Traditional Grand LIA for EXIT Deutschland titled “Nazis against Nazis – Germany´s Most Involuntary Charity Walk”

Leo Burnett Argentina, Buenos Aires was awarded the Billboard Grand LIA for Samsung titled “Safety Truck”

Leo Burnett Chicago, Chicago was awarded the Integration Grand LIA for Allstate titled “Social Savvy Burglar”

R/GA, New York was awarded the Design Grand LIA for Ad Council titled “Love Has No Labels”

The Mill, London was awarded the Production & Post-Production Grand LIA for SSE titled “Maya”

2015 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.

The following companies were honoured with the 2015 Of The Year Awards:

Network of the Year:

LIA_Logo.jpgBBDO

Agency of the Year:

R/GA, New York

Production Company of the Year:

Smuggler

Post-Production Company of the Year:

The Mill

Radio & Audio Company of the Year:

Eardrum Australia

Of the 14,106 submissions from 78 countries, 7% attained Shortlist status. Of those elite selections, only 1.2% were awarded Gold Statues; 1.6% Silver Statues; 2% Bronze Statues and 2.1% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986, when only 2,600 submissions were entered.

To View All the Winners: http://www.liaentries.com/winners.