Craigs Investment Partners launches a new digitally-driven campaign via Rainger & Rolfe
Craigs Investment Partners has just released its latest brand positioning and activation work with a digitally-driven campaign via Rainger & Rolfe, designed to communicate its commitment to personalisation.
Says Kim Martin, marketing director, Craigs Investment Partners: “This is our core service story. It’s about recognising the personal needs of our clients and tailoring investments has always been at the heart of our proposition. It’s one of the reasons we’ve continued to grow and be successful over the past 30 years. Now we have some quality communications that captures this.”
Says Ant Rainger, managing partner, Rainger & Rolfe: “Yes it’s a message about individuality but it’s also a story about quality and care. We wanted to write and produce something that reassures all New Zealanders that Craigs Investment Partners is an established, enduring and trustworthy investment partner. We think we’ve done that.”
The campaign includes 2 x 60 second TVCs which will appear throughout digital media until 2016 – at which point it may shift to television. 3 x print executions and a range of digital executions support the campaign.
Craigs Investment Partners,: Kim Martin, Frank Aldridge
Agency: Rainger & Rolfe
Account Service: Ant Rainger, James Johnston, Tim Dixon, Allie Buczkowski
Creative Director: Hugh Walsh
Production: Flying Fish
Executive Producer: James Moore
Director: Dennis Hitchcock
Producer: Scott Donaldson
Editor: Philippe Lods
2 Comments
I’ll be shitting corn after looking at this.
As for the V/O, come on guys, at least get a good actor to do it. Felt like I was listening to a suburban playhouse recital.
Pictures were pretty, though.
“out to pasture” “made to fit” “he’s giving nothing away…”