EQC shows how one small action can make a life – saving difference in new campaign via Y&R NZ

The Earthquake Commission, with the help of Y&R NZ, has just launched its latest campaign to encourage Kiwis to prepare their homes for earthquakes and help protect themselves and their families should a seismic event occur.

The campaign depicts a diverse of New Zealanders taking action in every day scenarios to protect loved ones and passers-by from coming to harm e.g. moving the handle of a boiling pot out of the reach of children or closing the gate on a pool fence. The spot conlcudes by prompting people to consider their own home’s ‘earthquake preparedness’ in the same way.

VIEW THE SPOT

The “Fix. Fasten. Don’t Forget” public education campaign launched across online, magazine and free-to-air. The communications direct consumers to EQC’s “Fix. Fasten. Don’t Forget” website (www.eqc.govt.nz/fixfasten), which has easy-to-follow steps on how to secure property including tall furniture, valuables and ornaments, and hot water cylinders.

Says Suzanne Carter, EQC’s general manager communications and public education: “EQC has an important role in helping encourage Kiwis to take action and prepare their homes for earthquakes. They can happen anywhere and anytime, so it’s incredibly important that Kiwis think about it and prepare. One small action now could make all the difference.”

EQC

Sound design & Music: Liquid Studios