Master Plumbers launches new ‘Don’t Risk It’ outdoor campaign via Plato Creative
November 17 2015, 3:22 pm | | 19 Comments
Master Plumbers has launched an extensive outdoor campaign via Plato Creative with the tagline “Don’t Risk It”.
As a membership trade organisation, Master Plumbers approached Plato Creative with the challenge of boosting the organisation’s relevance and to draw attention to its true value for consumers, along with existing and potential members.
The “Don’t Risk It” campaign appeals to consumers’ peace of mind.
Using extensive outdoor media, consumers are directed to a website at dontriskit.co.nz to find a Master Plumber in their area. The website has purposely been designed to be simple and super functional, whilst the humour element of the campaign ensures the message is memorable.
19 Comments
Such a great campaign. The website makes it so easy to find a plumber that you can trust and choose from a good selection in your area.
Nice one guys!
Agreed Shayden. It’s always hard to find the ‘right’ plumber for the job (if you know what I mean).
Great work again Plato!
This is category defining stuff right here. we should all take note. Top stuff!
Most of the comments seem… bogus and from the same person.
The work is average, at best, while the website is nothing new.
Really strong thinking, clever creative!
The roll out of a multi platform integrated creative execution of this multi faceted communication strategy is impressive to say the very least. I for one will think differently and even proactively next time the subject of a plumber arises within my mindset. Happy to add my congratulations to the other well balanced feedback. Hip hip hooray.
Axis Gold.
It almost seems like people that work at Plato have commented on their own work… sounds about right
Hola from Buenos Aires, word of your geniuses has spread through Latin America this works speaks to me, it speaks to the world.
👌👀👌👀👌👀👌👀👌👀 good shit go౦ԁ sHit👌 thats ✔ some good👌👌shit right👌👌th 👌 ere👌👌👌 right✔there ✔✔if i do ƽaү so my selｆ 💯 i say so 💯 thats what im talking about right there right there (chorus: ʳᶦᵍʰᵗ ᵗʰᵉʳᵉ) mMMMMᎷМ💯 👌👌 👌НO0ОଠＯOOＯOОଠଠOoooᵒᵒᵒᵒᵒᵒᵒᵒᵒ👌 👌👌 👌 💯 👌 👀 👀 👀 👌👌Good shit
This work takes me back to my village in the mountains, where my grandmother would tell me stories of the huge nosed creature that would come and steal the first born children and take them back to its dark and pungent cave. At night I still hear their screams. When the moon is full and the sky is clear I swear I can see the creature hiding in the shadows. Thank you again for producing this work, so original, so heart wrenching.
Emilio
Don’t try and influence opinion on your own work with a load of painfully obvious fake comments.
some really good shutter stock art direction there
Good stuff, a nice job from a small company trying to break into the local market. For many of you an account this size will be the highlight of your career, so enjoy!
John Plato knows how to get the job done! x
If I genuinely believed any of these comments were real I’d be seriously concerned about the knowledge and sophistication (of lack thereof) of the Christchurch market. The site looks like the ABC Website Company designed it for $250 6 years ago.
I was considering making the move up to be a regional ECD for a WPP owned agency network, but then I saw this work and realised that there is a smarter more zeitgeisty agency in Christchurch that totally blows everyone else out of the water – literally.
David Droga must be shitting himself.