NZ becomes one big stadium in Prime TV’s recent print work for the Rugby World Cup via FCB NZ

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75033_PrimeRWCFinalssml (1).jpgIn New Zealand, Prime TV had the broadcast rights to show the Rugby World Cup final, live on its free to air channel. And because the games were being hosted in the UK, for most New Zealanders it meant they’d be watching the game back home on TV.

With most sport consumed via pay channels, being able to watch for free meant the entire nation could watch together in other words, the whole country became a huge stadium as demonstrated in this print campaign via FCB, Auckland