Realestate.co.nz appoints bcg2 and MediaCom and launches its latest creative campaign
bcg2 and MediaCom have won a competitive pitch for creative and media services for Realestate.co.nz – New Zealand’s definitive online property resource for all buyers and for the real estate industry.
Realestate.co.nz has also launched its first campaign with bcg2 and MediCom. The initial layer of campaign executions has been shot by photographer Mat Baker.
The pitch was a two stage strategic and creative process.
Says Michael Jarvis, managing director, bcg2: “This was a really thorough process. We got a strong sense of the wider decision making team’s vision for the Realestate.co.nz business. This was vital in defining our creative and media responses for the brand.”
Says Vanessa Taylor, brand and commercial manager, Realestate.co.nz: “We’re really excited about the opportunities that will be created by unifying our brand around a cohesive proposition. We are confident that our new partners will help us execute this successfully. Both bcg2 and MediaCom have delivered some great initial plans and concepts and we look forward to this unfolding evolution of our brand – watch this space.”
Says Nigel Douglas, managing director, MediaCom New Zealand: “Realestate.co.nz is the ideal brand for MediaCom to flex our programmatic muscles in ways that add value to their users’ experiences. The team at Realestate.co.nz has a great product and bold ambitions for the wider market. Their goal is to increase their dominance in terms of quality of service, and we’re really happy to work with them to achieve that.”
Agency: bcg2
Writer: Phil Parsonage
Art Director: Marc Chetcuti
Creative Director: Robin Powel
ECD & CEO: James Blackwood
Director Strategy & Planning: Abe Dew
Account Director: Michael Evans
Media: MediaCom
Managing Director: Nigel Douglas
Photography & Video: Mat Baker
9 Comments
The youtube spots are just the print shots videoed.
Go back and start again.
This account has gone to pitch twice in 12-months.
The work gets twice as bad each time.
As Cullinane says; “Creating great work is like tennis, you have to have good players at each end to have a great game”
Neither of you even have racquets by the looks of this.
Just wow.
This was a really thorough process. We got a strong sense of the wider decision making team’s vision for the Realestate.co.nz business. This was vital in defining our creative and media responses for the brand.
I really like them.
This ain’t too bad, just not worth shouting about.
Dud
Cullinane would also perhaps be familiar with the mantra, “First, win the business…”
My poor, poor eyes.