Insight New Zealand scores two Bronze Awards for Roche NZ at the 2015 Best of Health Show

Insight NZ has scored two Bronze Awards at the 2015 Best of Health Show, held last night at Café de Paris in London. Insight NZ scored two Bronze Awards in the Consumer – Radio Individual category for Roche NZ ‘Yesterday’ and ‘Big Word’.

The winning entries were two radio spots for Roche, that shows the impact of a cancer diagnosis from the view of the patient – that is, big, confusing and scary. The two spots point listeners to cancerINFO.co.nz, a straight-to-the-point site that provides information on a range of cancers and some of the treatments available.

LISTEN TO ‘YESTERDAY’ SPOT – CancerNZ Yesterday Radio mix08-04.mp3

LISTEN TO ‘BIG WORD’ SPOT – CancerNZ Big Word Radio Mix29-04.mp3

Says David Anderson, director, INSIGHT NZ: “We’re really chuffed to have our creative skills acknowledged again by the IPA. But an even better reward is knowing that people with cancer are getting access to information that can help them make educated decisions about their health.”

In total, two entries won Gold, 34 won Silver and 42 achieved Bronze.

Langland was awarded, the highest prize, ‘Best of Show’ for advertising to consumers for its integrated ‘Sniffers’ campaign for Randox’s Confidante, raising awareness of home-testing kits for sexually transmitted infections. Langland took the comedic approach with an online campaign that spoofs police dog units to sniff out undetected STIs around the UK.  They created a satirical documentary following the officers and dogs of the fictional ‘STI Detection Unit’ as they train sniffer dogs and send them out onto the streets after dark to apprehend disease carriers.

CAHG New York – Chicago – San Francisco was awarded ‘Best of Show’ for advertising to healthcare professionals for its press advertisement campaign for Restylane Silk. The campaign tapped into a valuable customer insight about the target audience, cosmetic dermatologists, who see themselves as artists. Just as artists have their favourite medium, Restylane Silk is positioned as an important medium for cosmetic dermatologists, giving them a tool to create perfect lips. To capitalise on this insight CAHG created modern photographic versions of classic paintings by famous artists. One recreation features a Restylane Silk patient styled in the same manner as Botticelli’s ‘Portrait of a Young Woman’.

Says James Sexton, chairman of judges and creative director Ogilvy One Worldwide: “There were plenty of creative highlights for me in this 20th year of the Awards.

“The humorous approach taken for Confidente with an ‘STI Detection Unit’ was an excellent way to engage young people. A mockumentary video got people talking online about something that’s usually embarrassing.  It is probably the first time a campaign about viral STIs actually went viral.

“The Restylane Silk print ads were a vision of beauty. The effects achieved by artists like Botticelli and Vargas are compared to the effects aesthetic dermatologists can attain using Silk.  The photographs have been styled exceptionally, and it was a stunningly simple way to appeal to dermatologists’ pride, artistry and perfectionism.”

Says Frank Walters, convenor of judges and executive creative director and chairman, Frontera London: “The 20th Anniversary Best of Health Show has certainly lived up to expectations in both quantity and quality of entries. The winning line-up provides a collection of the finest creative healthcare communications, and I encourage all those wanting to know how to do it right to visit the gallery on the IPA Best of Health Show website.”

Full details about the winners, including the creative work, can be seen at:  http://www.bestofhealthshow.com/.