Lewis Road Creamery says ‘dairy should be this wonderful’ in new TV spots via Problem Child
Lewis Road Creamery is taking its next step to cement its position under the banner ‘Dairy should be this wonderful’ in its latest campaign via Problem Child.
Problem Child and Exposure have created 2 x 30″ spots to launch the campaign based around individuals caught in a moment of indulgence, with, what up until now people have viewed as commodity products, such as milk and cream.
Says Louise Chapman, strategy partner, Problem Child: “Lewis Road has had huge momentum since it’s launch 2 years ago, the awareness of the brand in key markets is phenomenal – and all with little ATL spend. It’s now time for the brand to go beyond new product launches and cement it’s positioning. This is the first of a confident brand campaign that is driven by a product truth – dairy that is truly ‘wonderful’.”
Creative partner Rich Maddocks says the campaign comes from the insight that many Lewis Road consumers felt like they were discovering dairy all over again.
Says Maddocks: “We wanted to bring those tiny moments of enjoyment to life in a charming way.”
Kevin Denholm and Exposure were a “natural fit” to do just that.
Says Maddocks: “Kevin is the king of character performance and he’s done a fantastic job, yet again.’
Angela Weeks, head of marketing at Lewis Road Creamery says that it was vital that as the brand continued to grow it did so from a solidified position in the market.
Says Weeks: “Problem Child and Exposure have captured the sentiment of our brand beautifully. The humour in the spots perfectly reflect our brand personality. We’re thrilled with the result – and look forward to building on the campaign in the future.”
3 Comments
Hilarious!!!
Seriously awesome product but this work pulls Lewis Road down to the rest of the pack. Just another milk brand.
You mean the PR post or the ad?