BP launches next phase of its ‘My BP Story’ campaign via Ogilvy & Mather New Zealand

Following the heart-string-tugging tale of Peter and the Rabbit in the 2015 BP brand campaign, the next iteration of ‘My BP Story’ via Ogilvy & Mather New Zealand continues to put everyday people at the centre of the creative approach.

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This time Tom, a young lad struggling to get noticed by the object of his affection, Ginny, takes to the skies with the help of his inventive Grandfather in a bid to impress her.

A captivating tale of Kiwi ingenuity and the offerings of a typical BP, is a natural continuation of the strategy grounded in sharing people’s stories – the ones that happen out there on our Kiwi roads, with BP at the centre, the stage for these tales to take place.

Says Leigh Taylor, national marketing manager, BP: “We are proud to deliver the next iteration of ‘My BP Story,’ a platform that allows us to creatively showcase the role BP plays in the journeys of New Zealanders, from the everyday to the epic adventures.”

Says Richard Loseby, senior writer, Ogilvy: “It’s not often an agency gets to create such a large-scale cinematic commercial, then collaborate with some extremely talented filmmakers and actors in order to make it happen, but we’ve been lucky enough to do that twice now, in as many years.”

Client: BP

Music Composition: Liquid Studios – Peter Van Der Fluit