Cannes Contender: BC&F Dentsu

How will New Zealand perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…

Boundary Road – Brewniversity

In 2015, Boundary Road Brewery introduced New Zealand to “Brewniversity” – The world’s first online seat of learning dedicated entirely to the study of beer. This digital campaign, from Barnes, Catmur & Friends Dentsu, used outdoor, online and print executions to direct beer enthusiasts to brewniversity.co.nz. Here they tested their knowledge of all things beer in an effort to gain their ‘Bachelor of Beer’. ‘Why waste three years of university when you can waste five minutes on our website’? is a message many would have heard too late.

Heart Foundation: Heart Attack Act

Thanks to Hollywood movies, a common misconception is that a heart attack is a sudden and dramatic event, when in fact it’s more often subtle and prolonged. Therefore, many New Zealanders aren’t even aware that they’re having one, and fail to seek help in time, resulting in premature and preventable deaths. To save lives and spread awareness, the Heart Foundation needed people to know the real symptoms of a heart attack so that they would seek help earlier. And survive. So with its agency, Barnes Catmur and Friends Dentsu, it launched a hugely successful campaign communicating this message. But more importantly, this message actually saved lives.

Southern Cross Insurance: Advice to a Younger Me

If we could give some advice to a younger version of ourselves, what would we say? First on the list (and if it’s not it should be) for many would be to look after their health. To remind people of this, Southern Cross and Barnes, Catmur & Friends Dentsu produced ‘Advice to a Younger Me’, a campaign spearheaded by a 60″ TVC that features the memories of a man as he shares his life’s learnings with his younger self.