Colenso BBDO ranked #2 agency at 2016 APAC Effie Awards with 3 Gold, 3 Silver and 1 Bronze; BC&F Dentsu Auckland placed equal third
Winners of the APAC Effie Awards 2016 were revealed at the Awards Gala last night at Intercontinental Singapore, celebrating Asia Pacific’s most effective marketing campaigns.
MullenLowe Lintas Group, India was named APAC Effie 2016 Agency of the Year, bagging 8 awards. In second place was Colenso BBDO/Proximity followed by three agencies in the tie for third place, BBDO India, BC&F Dentsu Auckland and Ogilvy & Mather Mumbai.
Colenso BBDO scored three Gold awards for Fonterra ‘Must Be Milk’, BNZ ‘$hred’ and NZ Breast Cancer Foundation ‘Breast Cream’. Colenso also scored a further three Silver and one Bronze. BC&F Dentsu scored a Gold for Boundary Road Brewery ‘The People’s Beer’ and two Silvers for Hell Pizza ‘Holding Australia to Ransom’ and Hell Pizza ‘Hell Pizza’. Y&R NZ’s ‘Love From Land Rover’ campaign for Land Rover had an impressive haul scoring a Gold, a Silver and a Bronze. Special Group scored one Silver for Lion ‘Pure Potential’.
On the network level, BBDO Worldwide took the lead, with a total haul of 17 metal awards, including the Grand Effie, followed by Ogilvy & Mather and MullenLowe Group coming in the second and third position respectively.
2 new Special Awards are added this year – Brand of the Year and Marketer of the Year to recognise the joint efforts and close collaboration between clients and agencies to produce successful work. The awards were presented to Ariel Matic and Procter & Gamble respectively, with their entry ‘Ariel – Share The Load’ being the best of show for the night, clinching the Grand Effie, on top of a Gold and a Silver. These Special Awards are accorded based on the points received on all winners and finalists.
The Awards Gala, attended by some 200 industry professionals, presented a total 66 Effies – 1 Grand Effie, 12 Golds, 21 Silvers and 32 Bronzes. As with previous year, India remains to be the strongest market in the region on the effectiveness stage, contributing the highest number of metal winners last night. Following in the ranking are New Zealand and Australia.
Says Cheuk Chiang, chairman of the 2016 APAC Effie Awards: “Congratulations to all the winners. It is a massive acknowledgement. To get here having gone through two rigorous rounds of judging by a stellar team of industry professionals is a significant and incredible achievement and indeed something to be proud of. These winning cases represent the best in Asia Pacific and I hope they only serve to inspire the industry further in producing great work that drive real business results.”
Organised by Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, the APAC Effie Awards honours the region’s most outstanding marketing communication works that have proven results in meeting strategic objectives. Winners and finalists will contribute points towards the ranking on the 2016 Effie Effectiveness Index, the global ranking which identifies and ranks the most effective marketers, brands by analysing finalist and winner data from worldwide Effie competitions.
6 Comments
Everywhere I turn (in Colenso) there’s a tube of breast cream. What a roaring success.
Congrats on corrupting just about every show everywhere. You are the new benchmark for utter bullshit. Xxx
I disagree
So do I
Why does everyone always forget about me?
Darling you’re not alone…its always a Colenso that getsa de attention. Mwah. Ciao.
Congratulations- you are the new benchmark in the bitter & sad little man awards.
Seriously, by the time something wins 7 different effectiveness awards – in some of the toughest awards in the world- perhaps you need to accept that you just weren’t the target audience and maybe that is why you didn’t see the full campaign.
Or maybe you missed it because you were on here, perfecting your bitterness. Either way.