Noel Leeming reconnects father with tech-savvy daughter in latest TV spot via FCB New Zealand
Noel Leeming is set to launch a new TVC this Sunday via FCB New Zealand, as the second part of its two part campaign to introduce an exclusive suite of helpful in store and at-home services to its customers.
The campaign aims to cement the retail company as New Zealand’s leading technology destination and a place where tech specialists are available to meet all customers’ technology needs.
The thirty second TVC was inspired by similar stories from real customers who have benefited from Noel Leeming’s technology specialist services, and follows in the wake of the campaign launch TVC that featured an endearing golf-lover who was able to watch his favourite sport on TV again, thanks to the helpful staff at Noel Leeming and Chromecast technology.
Similar to its predecessor, the campaign’s newest TVC captures the emotive benefit of Noel Leeming’s services with a story that follows a father as he upgrades to a smartphone to keep in touch with his tech-savvy daughter who plans to go off on an overseas travel experience. The ad also depicts the father taking advantage of Noel Leeming’s in-store advice to best understand how to operate his new device and how to get the most out of it based on his needs.
Says Tim Edwards, CEO, Noel Leeming: “We are committed to making Kiwi lives better through technology. That’s why we pride ourselves on being the only national consumer electronics retailer in New Zealand that has a dedicated team of passionate experts to help our customers choose the right device, to answer their technology questions, set up a new device and sit down with them to talk through how they can get the most out of their technology in store or at home.”
FCB executive creative director, Tony Clewett, says the campaign was born from the opportunity to educate New Zealanders about how Noel Leeming services can help people with a variety of tech needs – in this instance, a father trying to parent his teenage daughter as she explores her independence.
Supporting the TV adverts is a media partnership that uses native editorial to delve further into the possibilities of Noel Leeming services and increase understanding of how it can help solve a variety of technology woes.
On social media, Noel Leeming’s first series of snackable video content was also released last week, providing viewers with short easy-to-view tips and how-tos that answer the types of questions Noel Leeming staff members are often asked. These short videos have been designed to help viewers get the most out of their own devices, inspire them to trial new products that can better meet their needs, and to help them understand the breadth of advice they can receive in-store, or at home.