Spark PHD the sole NZ finalist at the shortlist stage of 2016 Festival of Media Global Awards
It’s awards season and the accolades are coming thick and fast – with Spark PHD making the finals in the prestigious and globally recognised Festival of Media for Best Engagement Strategy and Best Event/Experiential Campaign. As the only Kiwi finalist in a sea of excellence from all around the world this is a huge acknowledgement of the creativity and innovation of the team.
Says Louise Bond, CEO, Spark PHD: “We are so excited that the DB Export Brewtroleum campaign has reached such heights. To be a finalist in two categories speaks volumes about how great ideas, intra and inter-agency collaboration and commitment from our client, DB Breweries generates work that really connects with consumers and drives the whole business forward. The work is a true collaboration between Spark PHD, Spark PR & Activate and Colenso BBDO.”
With ‘media’ at its heart, the Festival of Media is the only event that draws together themes such as branded content, advertising and social media, free versus paid-for media models, the future of measurement, and procurement in marketing and transformative consumer trends.
The Global Awards ceremony that is now one of the world’s largest advertising ceremonies by number of entries, attracting work from more than 40 countries. Now in its eighth year, the Global Festival is firmly established on the international calendar.
PHD as a network has 28 nominations, equal #2 with OMD.
Says Bond: “While our priority in New Zealand, and as part of a global network, is about producing ‘work that works’, it’s also fantastic to receive industry recognition. Spark PHD is an award-winning agency with proven expertise in meeting the business needs of a wide range of local and international brands. We continue to deliver a depth of expertise and integration that set us and our clients apart in a highly competitive market.”