Speight’s helps Kiwis finish their unfinished projects in new campaign via DDB New Zealand
Speight’s is launching its latest campaign and competition via DDB saying “We Will” to helping Kiwis complete their unfinished project.
Says Ben Pegler from DDB: “After finally knocking off the last of our Speight’s backyard sheds, it’s time for us to tackle phase two of the ‘We Will’ campaign: ‘We Will II – The Unfinished Projects’. Building sheds showed us that Kiwis loved getting together to get stuff done. So finishing the nation’s unfinished projects seems like an equally good reason to enjoy a Speight’s or two.”
Says Ben Wheeler from Speight’s: “Last year’s ‘We Will’ campaign was not only a huge success for Speight’s, but also succeeded in getting Kiwis helping each other out. Similarly ‘We Will II’ looks to harness the same enthusiasm and motivate our Speight’s drinkers to finally finish that project that’s been 
bugging them (or their family). And there’s nothing more motivating than dangling a few cold Speight’s to say thank you.”
The Speight’s Unfinished Projects campaign has launched across New Zealand and is supported with a 30 and 15 second TVC, 
extensive digital activity including a new microsite, outdoor, social and point of sale activity.
Client: Speight’s
Craig Baldie – Marketing Director
Ben Wheeler – Category Director Beer
Jane Dempsey – Senior Brand Manager
Geoff Kidd – Brand Manager
Lana Blair – Assistant Brand Manager
Chris Snow – Brand Activation & Speight’s Centre Manager
Agency: DDB
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Director: Ben Pegler
Creatives: Tom Cunliffe, Zac Lancaster
Executive Producer: Judy Thompson
TV Producer: Kate Moses
Group Business Director: Scott Wallace
Senior Account Director: Jenny Travers
Account Executive: Michael Doolan
Head of Planning: Lucinda Sherborne
Print Producer: Andy Robilliard
Photographer: Toaki Okano (The Collective Force)
Retoucher: Paul Edwards
Mac Designer: Matt van der Loos
Production Company: The Sweet Shop
Director: Damien Shatford
Producer: Lynnette Gordon
Executive Producer/Managing Director: Fiona King
DOP: Andrew Stroud
Production Designer: Bruce Everard
Editor: Simon Price
Post Production & City: Palace, Auckland
Public Relations: the pr shop
Account Director: Pippa Lekner
Senior Account Manager: Tom Frankish
Digital Agency: Young & Shand
Strategy Director – Daniel Phillips
Account Director – Jesse Kelly
Account Manager – Bart Etcheverry
Account Executive – Nat Johnson
Creative Director – Tim Wood
Creative – Eddie Dickens
Creative – Harriet Spratt
Creative – Simon Otto
Designer – Ting Teng
Producer – Guy Annan
Developer – David Featherston
Developer – Andrew McCallum
Media: ZenithOptimedia
Alex Lawson – Business Director
Kate Gamble – Business Manager
Mike Lee – Media Planner
Charlotte Franklin – Media Planner
Rob Kay – Digital Activation Manager
Chris Thomas – Junior Planner/Buyer
9 Comments
I am not sure about this campaign. Feels old. Art Direction looks dated already. Coruba by DDB 2006? Similar.
9 creatives ?
The creatives who came up with this campaign are not listed. Come on, DDB. Credit where credit’s due.
One of the only beers in NZ that had a strong identity.
And they walked away from it.
and the creative is pretty dire.
Another great example of creative by committee being something that literally never works.
with beers?
the worlds longest credits roll.
Seriously. This is ridiculous. Maybe 8 or 9 of these 40+ people will actually have done anything meaningful.
Export = fun, a little silly i.e. pretty much like most beer drinking men
Speights = my mother inlaw or my wife.
You can still identify with the Southern Man even if you’re a young jafa. It might even be quite compelling in the big smoke rat race. But do the Southern Africans get it? Seems not.