The Warehouse encourages Kiwis to ‘get that bargain feeling’ in new campaign via DDB NZ

The Warehouse has always been known as the retailer that brings Kiwis great bargains, so much so that the, ‘Where everyone gets a bargain’ tagline is ingrained in the national psyche.

The Warehouse and DDB have revealed an exciting new brand campaign inspiring audiences to ‘Get that bargain feeling at The Warehouse’.

VIEW THE TEASER

VIEW THE SPOT

But as Damon Stapleton, DDB chief creative Officer, explains, a bargain isn’t something you just rationally understand, it’s something you instinctively feel.

Continues Stapleton: “A bargain might make you smile, it might make you skip, it might make you strut or fist-pump. It’s a great feeling, one of winning, like you’ve done well. The Warehouse isn’t just the place where everyone gets a bargain, but rather where you go to get that bargain feeling.”

Says Lorraine Breheny, general manager of marketing, The Warehouse: “There’s a tangible emotion you feel when you get a bargain. We’ve been bringing this feeling to New Zealanders for over thirty years and it’s really exciting to see this come to life in the new campaign.”

The campaign kicked off last week with a teaser video of a sweet customer celebrating her bargain feeling at The Warehouse – as captured by ‘security footage’. The campaign is heroed by a 60″ TVC and supported by a 30″ edit, shorter spots, A0 street posters, digital adshels, bus sides, a Stuff.co.nz homepage takeover and paid support on Facebook.

Client: The Warehouse

Soundtrack/Music: Liquid Studios