Dentsu Aegis Network launches new global lifestyle marketing agency in New Zealand

Dentsu Aegis Network has today announced the launch of its ninth global network brand and lifestyle agency, MKTG, with specialist activations agencies, Synergy and ApolloNation, and PR agency Haystac merging to become MTKG.  The launch of MKTG strengthens Dentsu Aegis Network’s lifestyle marketing offering throughout the New Zealand market and continues its expansion around the globe.

Leveraging the collective experience, resources and talent of the former ApolloNation, Synergy and Haystac teams, MKTG will look to lead in lifestyle marketing across the key service pillars of live and experiential, shopper and promotional, sports and entertainment, and influence marketing.

The launch of the MKTG network brand in New Zealand makes a statement to the market with the brand now scaled to 30 offices across 17 countries globally and over 1,450 specialist Activations staff with headquarters in New York.

In New Zealand, a managing director will be appointed to drive MKTG, reporting into NZ CEO Rob Harvey.

Says Harvey: “We are really excited to launch MTKG in New Zealand with the coming together of three fantastic brands.  In 2015, we dedicated ourselves to launching a greater lifestyle marketing capability across the Dentsu Aegis Network and today’s announcement of the launch of MKTG in New Zealand is another exciting move forward in our local and global vision.”

Says Charlie Horsey, global CEO, MKTG: “We have developed a strategy to ensure we not only continue moving forward into the future as leaders in lifestyle marketing, but remain as pioneers in the transformation of our industry.

“The combined strength of ApolloNation, Synergy and Haystac’s experience creating award-winning and impactful solutions for New Zealand’s most-loved brands, plus MKTG’s premium offering across lifestyle, sports and entertainment means we can deliver absolutely unrivaled lifestyle marketing solutions for brands in New Zealand.”