LIA names Emad Tahtouh Finch Sydney director of applied technology as jury president The NEW

May 24 2016, 4:27 pm | BY Ricki Green | No Comments

83ff88ea72d310d9fbb4de5a_560x560.jpgEmad Tahtouh, director of applied technology at Finch, will be jury president of The NEW at London International Awards (LIA) 2016.

Says Tahtouh on The NEW and the characteristics of its entries: “The NEW category at LIA is such a wonderfully challenging and exciting experience. By very definition, the work must be considered unique or special in some way. However these are not easily identifiable or agreeable by consensus.”

Regarding the opportunity to chair the Jury, he adds: “Whilst a lot of other categories have clear metrics and years of previous work by which to measure and compare, ‘The NEW’ does not have that luxury. For me, that’s the most exciting aspect to the medium. For the jury, watching, experiencing, discussing and awarding work which we consider to be groundbreaking or revolutionary, will result in the most thought-provoking and exhilarating conversations we will have all year.”

As Finch’s director of applied technology, Tahtouh develops and curates technology solutions in both practical and creative capacities. The Most Powerful Arm, a project Tahtouh personally oversaw, was the first piece of Innovation to win a coveted D&AD Blank Pencil, amongst other prestigious awards. Tahtouh has judged at LIA, Cannes and AWARD, and has also been a presenter at Cannes, Spikes, SXSW, LIA, Semi Permanent and SAWA.

LIA 2016 The NEW Jury:

Lars Bastholm, Global Chief Creative Officer, The Zoo (Google), Los Angeles

Emiliano Gonzalez De Pietri, Associate CCO, Circus Grey, Lima

Laura Jordan-Bambach, Creative Partner, Mr. President, London

Andrew McKechnie, Global Group Creative Director, Apple, Cupertino

Taras Wayner, EVP / ECD, US, R/GA, New York

Faris Yakob, Founder, Genius Steals, Nashville

Work submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2015 and 31st July 2016.

All companies and/or individuals involved in the creative process are eligible to enter.