RUN launches with a beautifully ugly event at Ponsonby Social Club held late last week

It takes a creative agency, a simple idea and a name change to turn a room full of beautiful people ugly.

Clients old and new, media, suppliers, partners, friends and family were invited via letter-pressed invite and microsite wevechanged.co.nz to celebrate RUN’s official launch event at Ponsonby Social Club late last week.

Not conforming to the standard event format where wide-eyed models and industry giants pose beautifully for the paparazzi, the agency decided to articulate their name change with a popular face-swapping app technology, making the really photogenic crowd really ugly.

The food was great, the drinks were flowing and the whole thing went off without a hitch – except for one client who ended up at the Ponsonby Bowling Club, where another party was happening in the car next to them.