Two teams from Media Design School’s AdSchool make the cut at shortlist round of Future Lions

Media Design School student team Sophie Thomsen and Jacob Newton together with Katie Price and Jinah Song have made it into the final Future Lions shortlist.

Both Price and Song’s Festival Lifebands and Newton and Thomsen’s EverReady Blankets Vodafone ideas won out over thousands of student entries from around the world to make it onto the list.

Says Kate Humphries, programme leader, AdSchool: “The competition’s deceptively simple brief is to advertise a global brand in a way you couldn’t do 3 years ago, but it is a difficult one to master for fledging creatives because it involves aligning a brand’s purpose, with creative technologies to create something useful and even though Future Lions falls at the beginning of our course, we believe that throwing the students in at the deep end challenges them to think differently about brands from the offset.

“The work they produce for the competition was some of the student’s most well received ideas last year, and that thinking continued to play out this year with one of last year’s Future Lions teams, Jake O’Driscoll and Sylvia Humphries winning a Silver at Young Glory in February for their Print to Pollution idea which showed how VW could make a really meaningful apology. And while we’re on the subject of Young Glory, a big congratulations to our Milan student Rea Jabara who won Gold at Young Glory with the idea she produced in response to the brief to ‘Create a social movement that will rally the world against the IOC and Olympics’.

(Pictured: Katie Price, Jacob Newton, Jinah Song and Sophie Thomsen)